Healthiness is a prime consumption drive for juice

Tetra Pak consumer survey asked thousands of current and lapsed users in seven markets around the world what they think of 100% juice, where and how they drink it (or why they’ve lapsed), and what they most want from new products. Much the same factors are cited as prime consumption drivers, but with slight differences: healthiness comes top (49%), followed by tastiness (43%) and naturalness (32%). Again, refreshment is a strong factor in the UK (42%), while richness in fiber is particularly appealing in China (32%). Learn more: Tetra Pak Juice Index report, facts, figures and trends