The initiative, which is in partnership with Instituto Votorantim, is focused on education and seeks to contribute to improving the quality of municipal public education, with the motto “Being present makes the difference”. In 2021, Citrosuco developed the program in six municipalities in the state of São Paulo: Angatuba, Ibitinga, Itapetininga, Matão, Nova Europa, and Nova Granada, always in partnership with the municipal education secretariats and Instituto Votorantim, working in two areas: social mobilization, which focuses on the strengthening of the social value of education (qualifying the demand); and supporting school management, which focuses on the strengthening of local public policies (qualifying the offer).