Farming is a legacy built on care, knowledge, and resilience.
Around the world, small and mid-sized producers are at the heart of orange juice production, nurturing the land and ensuring a steady supply of fruit that fuels both local livelihoods and global markets.
This message is a celebration of those who make this industry possible.
A global date to recognize local impact
We recognize the vital role of growers who, day after day, sustain one of the most consumed beverages worldwide. Their efforts sustain the juice supply chain while strengthening local communities and preserving surrounding ecosystems.
With access to training, sustainable practices and local development programs, these farmers are shaping a future where agriculture is productive, inclusive and environmentally responsible.
On the International Day of Family Farming, we highlight their essential contribution to building a more resilient and sustainable food system.
Commitment in action: Programa Trilhar
In Brazil, initiatives like Programa Trilhar reflect this ongoing commitment. The program supports growers on their path toward certification, technical development and long-term sustainability.
While locally implemented, its mission is global: empower farmers with the knowledge and tools to grow responsibly and thrive in a changing world.
We thank the growers who make a difference every day.
Curious about initiatives like Programa Trilhar? Reach out to learn more.
