Behind every drop of orange juice, there is the dedication of citriculturists who combine tradition, innovation, and care for the land. Their work is essential for the quality and flavor of the juice and also for ensuring that it meets the highest environmental and social standards.
Sustainable orange juice begins in the grove with practices that promote soil health, biodiversity, and traceability. In Brazil, the world’s leading exporter of orange juice, many growers are advancing resilient, productive, and ESG-aligned agricultural practices.
Growers at the core of sustainable juice
🌱 Adopt regenerative practices like soil care and biological pest control
🍊 Grow certified, high-quality oranges with responsible farming methods
📍 Guarantee full traceability: from grove to glass
🌍 Contribute to a more sustainable global juice supply
Rooted in responsibility: ESG in everyday practices
Across key producing regions, citriculture combines care for the land with attention to people and processes. Beyond the fruit itself, their work helps promote healthier soils, inclusive development and responsible production.
Through regenerative techniques, efficient land use and good agricultural practices, the sector naturally reflects ESG values. It is a continuous effort that balances tradition and innovation while looking toward the future.
Citriculturists are stewards of sustainability. Their commitment ensures that every glass of orange juice reflects care for people, the planet, and future generations.
