Do you know what orange juice and comic books have in common?
The Pixi Book is a daily companion for children from kindergarten through primary school. Developed by Carlsen Publishing, the books feature stories that reflect their experiences and support discovery across social, scientific, and everyday topics.
More than comic books
The Pixi Book is an educational children's book with a focus on health and education. Far more than just a series of stories about oranges, it highlights the fruit's importance across various social, environmental, and human health aspects.
More than just a comic book series, the Pixi Book is a bridge connecting Citrosuco's values with clients, partners, and communities.
We show, in a lighthearted and engaging way, how the orange transforms into energy and health, while reinforcing our commitment to sustainability, innovation, and utilizing 100% of the fruit.
It’s Citrosuco nourishing life and living legacies, page by page.
Sharing our Purpose
The Pixi Book is one of our ways to go beyond juice. It humanizes the complexity of Citrosuco's global operations and reinforces our ESG initiatives.
While demonstrating the passion and care dedicated to every stage, the program also invites employees and partners to experience Citrosuco in a more personal and engaging way, strengthening their connection with the world of citrus farming and the essential role Citrosuco plays.
From childhood to future generations
From the first book in a child's hands to the making of great leaders—Citrosuco helps write the future, one chapter at a time.
When a child opens the Pixi Book, they discover more than just the journey of the orange. They encounter a legacy of innovation, sustainability, and responsibility that spans generations.
Each page reinforces a commitment made by Citrosuco: to educate children in order to maintain its market leadership through conscientious and ethical professionals.
CITROSUCO PRESENTS
"Mia and Felix in the Land of Oranges"
Available in German, English, and Portuguese, this innovation—created by Citrosuco and developed by Carlsen Editorial—reinforces the importance of orange juice in people's lives.
The adventure of siblings Mia and Felix aims to tell the story of how orange juice is made and the journey it takes: from Brazilian farms to consumers' tables around the world.
Bringing our story into your home
How Pixi Book connects our employees with their families:
For those working in the orange supply chain, the Pixi Book is more than just a comic book series—it is a bridge connecting the worker to their job, their family, and the community.
With it, those involved in our ecosystem can show their children—in a fun and engaging way—how each stage of their work contributes to bringing energy and health to tables around the world.
It is the Citrosuco purpose told through the eyes of children.
Connect the Pixi Book with your company's ESG initiatives.
Citrosuco believes that knowledge transforms lives. That is why the Pixi Book is available for distribution in local communities, social programs, and other cultural initiatives, offering children a fun way to learn about orange juice and its importance.
This initiative reinforces our commitment to education and the development of the communities where we operate, planting seeds of knowledge that will grow alongside future generations.
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