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Elevating quality: the future of sustainability in food and beverage

Posted on by Sarah Multi Macfor

As the world focuses on sustainable practices, the food and beverage industry is embracing green innovations that enhance both quality and environmental responsibility. Today, emerging technologies play a critical role in transforming how we cultivate, produce, and deliver food, driving forward a sustainable future.

Precision agriculture practices

The integration of digital and precision technologies is revolutionizing crop management through innovations such as irrigation systems, autonomous equipment, drone monitoring, soil sensors, satellite imaging, and variable rate application of fertilizers.

By leveraging data and analytics, farmers can optimize resource use and minimize environmental impact, leading to a more sustainable agricultural approach. This shift allows for enhanced control over every aspect of production, ensuring efficiency and reducing waste.

Optimizing crop cultivation

These technologies enable the targeted use of essential resources, such as water, ensuring that each phase of the crop cycle is efficient and environmentally friendly. 

Precision management helps in conserving resources and supports long-term ecological balance, making production more resilient and sustainable.

Traceability and transparency

With advanced digital systems, it is now possible to trace products back to their origins, providing detailed information on quality and sourcing.

As part of the survey*, professionals in the food and beverage sector were asked to identify which areas of the ESG landscape were most likely to justify an investment in technology or services. Respondents were offered a range of options, such as water and carbon footprint, labor practices, and ethical sourcing. The results were revealing.

Among the 10 possible focus areas, only one, the broad category of supply chain traceability and transparency, ranked among the top three for a majority (55%) of survey participants. For all other topics, responses were more widely distributed, with significant groups showing interest in a broad range of ESG priorities.

*Source: Food Logistics

Green technologies in the food and beverage industry elevate product quality and reinforce a commitment to sustainable practices. Together, these innovations help create a future where businesses can thrive while positively impacting the environment and supporting local communities.

World Vegan Day: Innovating with Citrus for Plant-Based Consumers

Posted on by Sarah Multi Macfor

World Vegan Day, celebrated on November 1st, highlights the rapidly growing segment of vegan consumers. In the United States, for example, the vegan population has increased by 300% over the past 15 years*, totaling more than 15.5 million Americans following a plant-based diet. This group is diverse, and their preferences significantly impact product choices in the market.

*Source: TelmarHelixa

Consumer profiles of vegans

According to the article Consumer Profiling of Plant-Based People, the majority of vegans are women aged 35-44, often with higher education and income levels.

They prioritize ethical and sustainable food sources, engage with social and political issues, and are motivated by animal welfare, environmental concerns, and a desire for better health. This audience cannot be treated as a monolith; understanding their nuances is crucial.

The importance of labeling

Research* on plant-based food preferences shows that consumers who follow vegetarian and vegan diets often prioritize attributes like traceability and origin assurance, which significantly influence their purchasing decisions.

This suggests that while the term plant-based may seem neutral, consumers respond better to more direct labels like vegetarian or vegan. Brands looking to reach this audience must consider the influencers they follow and the media they consume, including popular documentaries and renowned chefs.

*Source: Plant Based Foods Association

Orange juice: a versatile addition for healthy products

In this context, Citrosuco’s orange juice becomes a key ally for companies developing vegan and healthy products.

With 100% natural juice, it adds value to food, beverages, sauces, and other products that cater to the demand for tasty and nutritious options. By providing quality assurance, traceability and sustainability, Citrosuco supports brands in creating products that meet vegan consumer expectations.

Discover how Citrosuco is leading the way in ESG initiatives

Posted on by Sarah Multi Macfor

Join us in our mission to drive positive change as we unveil Citrosuco’s unwavering commitment to ESG commitments. From our industry-leading certifications to our innovative ESG initiatives, we are dedicated to shaping a more sustainable future for generations to come.

Discover how you can be part of this journey towards a greener, more responsible tomorrow.

Leading by example

Sustainability is a core value that guides everything we do at Citrosuco. We are proud to hold certifications from leading organizations such as Ecovadis and the Carbon Disclosure Project (CDP), which recognize our commitment to sustainability and transparency.

These certifications serve as an endorsement to our ongoing efforts to minimize environmental impact, promote social responsibility, and uphold the highest standards of governance

Making a difference, one step at a time

Our commitment to ESG extends far beyond certifications—we are actively driving change through a range of initiatives that address key sustainability challenges. From reducing carbon emissions and promoting biodiversity to fostering community engagement and ensuring ethical business practices, we are committed to making a positive impact across our value chain.

By aligning our business strategies with ESG principles, we are creating value for our stakeholders, but also contributing to a more sustainable future for our planet.

As we continue on our journey towards sustainability, we invite you to learn more about Citrosuco’s ESG commitments and how you can join us in making a difference. Together, we can build a brighter, more sustainable future for generations to come.

BOTÃO: Explore our ESG initiatives

Empowering agriculture

Posted on by Sarah Multi Macfor
Citrosuco is a key player in agriculture, offering transformative solutions that promote collaboration and innovation. Citrosuco’s efforts to invest in cutting-edge technology to enhance its production processes, increase efficiency, and reduce environmental impact are evident. Initiatives such as implementing digital solutions, researching and developing new technologies, as well as strategic partnerships, underscore the company’s commitment to driving innovation throughout the value chain.

Digital agriculture: a path to sustainability

We understand that digital agriculture is the key to making our operations more efficient. Through innovative connectivity solutions, we equip ourselves with the necessary tools and knowledge to deal with the future and challenges with confidence. Leveraging connectivity to create a more sustainable tomorrow, we include:
  • Implementation of a digital monitoring system to optimize citrus farming practices.
  • Collaboration with tech companies to create precision agriculture tools for improved crop management.
  • Introduction of IoT devices to monitor water usage and enhance irrigation efficiency.
  • Adoption of blockchain technology to increase traceability and transparency in the supply chain.
Together, let’s pave the way for a more sustainable agricultural future.

Citrosuco’s purpose: building connections with Agro Connections

Our Agro Connection embodies Citrosuco’s overarching purpose: to catalyze positive change in the agricultural sector aligned with ESG principles. Through engaging content and insightful discussions, we aim to foster connectivity, collaboration, and knowledge sharing among farmers, industry stakeholders, and technology partners, with a focus on sustainable environmental practices, social responsibility, and transparent governance.
  • 100% of our farms with SAI Platform gold certification, since 2016
  • More than 60% renewable energy in our matrix
  • More than 500,000 tons of CO2 captured in our orchards per year

Solutions for Agro Connections: cultivating collaborative excellence

Citrosuco goes beyond conventional boundaries, offering a suite of solutions designed to enhance collaboration and innovation within the agricultural ecosystem. With products that monitor orchards and assist in managing resources such as water and nutrients, and our comprehensive range of Crop Solutions, we empower not only ourselves, but also suppliers, distributors, and the entire ecosystem with tools to optimize yields, promote sustainability, and foster community collaboration.

The strengthness of our supply chain

Posted on by Sarah Multi Macfor
We are excited to shine a spotlight on the unparalleled strength of Citrosuco’s supply chain. provide you with an insightful overview of our logistics prowess, we would like to invite you to save the date for our webinar on Global Logistics.

*SAVE THE DATE*

April, 25th – Thursday 9AM (BRT) | 2PM (CEST) 8AM (US EDT) | 8PM (CST) | 9PM (JST) Citrosuco Connects – Global Logistic Talks “Citrosuco Connects – Global Logistic Talks” will focus on the impact of technology on global logistics, trends in energy transition in shipping, and the role of distribution planning in enhancing efficiency. Click here!

The scale of Citrosuco’s logistics chain

Citrosuco is renowned for its cutting-edge logistics network, seamlessly linking our orchards to customers worldwide. Equipped with our fleet of ships and strategically positioned facilities, we guarantee swift and efficient delivery. From harvest to packaging, our logistics chain oversees every aspect, ensuring top-notch quality, safety, and reliability. This holistic approach sets the bar high for industry standards.

The power of vertical integration

At Citrosuco, vertical integration is the cornerstone of our logistics proficiency. We seamlessly coordinate our own ships, processing, and distribution centers. As markets evolve, we pivot quickly, ensuring each step from sourcing to delivery maintains top quality and reliability. This dedication to integration propels us ahead in the industry. As businesses pursue growth and differentiation, our ingredients serve as catalysts for innovation and progress. Embracing these solutions opens doors to new opportunities, fosters sustainable development, and shapes the future of industries.

Embodying our commitment to meaningful relationships

Posted on by Sarah Multi Macfor
Welcome to our special series dedicated to showcasing Citrosuco’s unwavering commitment to Nurturing Partnerships. Throughout these next weeks, we invite you to join us on a journey that highlights our dedication to fostering meaningful connections, driving positive change, and building futures that thrive on collaboration and mutual respect.

Embodying our company values

At Citrosuco, nurturing partnerships is ingrained in our company’s DNA. We believe in the power of collaboration, empathy, and shared purpose to create lasting value for our partners, customers, and communities. Our commitment to nurturing partnerships extends beyond transactions; it’s about building relationships built on trust, integrity, and mutual growth.

Manifesto: unveiling Citrosuco’s purpose

In the heart of our company lies a deep-rooted purpose: to nourish life, living legacies. Our manifesto reflects our unwavering dedication to this purpose, guiding every decision we make and every action we take. Through our relentless pursuit of excellence and innovation, we strive to create a brighter, more prosperous future for all. As we embark on this special series, we invite you to join us in celebrating the power of partnerships and the transformative impact they can have on our world. Together, let’s nurture connections, foster growth, and build a future where collaboration reigns supreme.

Trilhar Program

Posted on by CitroSuco

We have built this new cycle of the Trilhar Program with the objective of continuing to enable a more sustainable chain with our producers. In partnership with Produzindo Certo, a company specialized in supporting companies and producers in the strengthening of sustainable agriculture, we developed a survey to help you get to know your property better, receiving a free checklist that will help to understand better the necessary requirements for a sustainable production. This is a trajectory that we will plan together, outlining diagnoses, paths, and improvements.

With the Trilhar Program, we can continue to build a better citrus farming industry together and produce more responsibly. On this journey, we invite partner producers to reinforce their commitment to producing their orchards in a socially and environmentally responsible manner by ensuring adequate working conditions for employees and using natural resources responsibly, ensuring the continuity of their production.

Learn more: https://www.programatrilhar.com.br/

Complementary school

Posted on by CitroSuco

With a similar purpose to the PVE, the Complementary School (Escola Complementar, in Portuguese) supports the quality of educational and cultural actions in the period when children from rural municipal schools in Matão are not at school. Being the only one in this area of ​​the city, it has extra-class activities related to art, sports, music, and environmental care, as well as monitoring by phonoaudiologists and psychopedagogists. The actions take place at Cambuhy Farm in partnership with Cambuhy Agrícola and Citrosuco, benefiting 42 children.

NAAP Paralympic Program

Posted on by CitroSuco

The Center develops, in partnership with SESI Matão, the improvement of the quality of life and self-esteem of these people, favoring the process of inclusion and citizenship among all those involved. The project serves 40 people with disabilities, offering them the practice of different sports activities, especially swimming.

#VIASolidária Abrace essa Causa

Posted on by CitroSuco

Since 2017, in partnership with Instituto Votorantim, Citrosuco has been developing the project Abrace essa Causa (Embrace this Cause), which guides employees on the allocation of personal income tax to social projects related to children and young people in social vulnerability, through the Municipal Fund of the Rights of Children and Adolescents (FMDCA). In addition to Embrace this Cause project, the company contributes with its own financial resources. The resources allocated to the FMDCA in 2021 help projects from five municipalities. They are: Equoterapia, which is supported by APAE (in Matão); Criança Cidadão do Futuro (in Catanduva); Creche Azul… Tecendo Sonhos (in Araraquara); Capacitando para o Futuro (in Araras); and Formando Cidadãos (in Itapetininga).