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Tag: market trend

World Vegan Day: Innovating with Citrus for Plant-Based Consumers

Posted on by Sarah Multi Macfor

World Vegan Day, celebrated on November 1st, highlights the rapidly growing segment of vegan consumers. In the United States, for example, the vegan population has increased by 300% over the past 15 years*, totaling more than 15.5 million Americans following a plant-based diet. This group is diverse, and their preferences significantly impact product choices in the market.

*Source: TelmarHelixa

Consumer profiles of vegans

According to the article Consumer Profiling of Plant-Based People, the majority of vegans are women aged 35-44, often with higher education and income levels.

They prioritize ethical and sustainable food sources, engage with social and political issues, and are motivated by animal welfare, environmental concerns, and a desire for better health. This audience cannot be treated as a monolith; understanding their nuances is crucial.

The importance of labeling

Research* on plant-based food preferences shows that consumers who follow vegetarian and vegan diets often prioritize attributes like traceability and origin assurance, which significantly influence their purchasing decisions.

This suggests that while the term plant-based may seem neutral, consumers respond better to more direct labels like vegetarian or vegan. Brands looking to reach this audience must consider the influencers they follow and the media they consume, including popular documentaries and renowned chefs.

*Source: Plant Based Foods Association

Orange juice: a versatile addition for healthy products

In this context, Citrosuco’s orange juice becomes a key ally for companies developing vegan and healthy products.

With 100% natural juice, it adds value to food, beverages, sauces, and other products that cater to the demand for tasty and nutritious options. By providing quality assurance, traceability and sustainability, Citrosuco supports brands in creating products that meet vegan consumer expectations.

5 Food Innovations Transforming Nutrition

Posted on by Sarah Multi Macfor

In today’s ever-changing global landscape, the food industry is experiencing remarkable innovations that are influencing consumer preferences and business strategies. Today, we are highlighting some trends to help you stay ahead in the market, focusing on sustainability and nutritional excellence.

Key Innovations in the Food Industry

  1. Sustainability and Zero-Waste Practices

Sustainability is now a necessity for businesses, not just an option. Advancements in reducing food waste, using sustainable packaging, and employing resource-efficient production methods are becoming more widespread. Technologies such as vertical farming ensure consistent, pesticide-free produce all year round while conserving water.

  1. Personalized Nutrition and Consumer-Centric Approaches

Personalized nutrition is revolutionizing how people manage their dietary needs. Advanced technologies make it possible to create personalized supplements tailored to individual health profiles, providing greater flexibility and precision in meeting dietary preferences.

  1. Food Transparency and Safety

Blockchain and AI are pivotal in enhancing food safety and transparency. There is a growing consumer demand for insights into the origins and production methods of their food, as well as its compliance with safety regulations.

Impact on Consumer Behavior and Market Strategies

The innovations mentioned above are transforming what consumers eat and how they decide what to buy. As people become more conscious of sustainability, health, and food ethics, they are drawn to brands that share their values. The food industry is rapidly evolving, driven by innovations that are shaping nutrition, sustainability, and consumer preferences. By positioning itself as a leader in food innovation, the industry can meet the needs of its global customer base and build enduring relationships based on trust and forward-thinking solutions.

Exploring Climate Challenges in the Food & Beverage Industry

Posted on by Sarah Multi Macfor

Climate change poses significant obstacles to the global food & beverages industry.

Rising temperatures, shifting precipitation patterns, and extreme weather events threaten agricultural productivity and food security. Companies across the sector are innovating to ensure sustainable production in the face of these challenges.

Impact of climate change on food production

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  • The 10 hottest years already recorded since 2010 include 2016 the hottest, according to Climate.gov, directly affecting agricultural productivity and food security due to unpredictable weather patterns and high temperatures.
  • Changes in precipitation and extreme weather events can damage crops and livestock, leading to new pests and diseases.

To mitigate these impacts, companies are adopting strategies to reduce greenhouse gas emissions, promote sustainable agricultural practices, and strengthen their supply chains.

Innovations and sustainable practices

The industry is embracing advanced technologies and sustainable sourcing to minimize environmental footprints. For instance, precision agriculture utilizes sensors and data to optimize water and fertilizer use, reducing waste and enhancing productivity.

Technologies like IoT and AI revolutionize crop management, making it more efficient and adaptable to changing climatic conditions.

Integration of circular economy principles is also critical. Companies are redesigning processes to minimize waste and maximize resource recycling. For example, some are implementing closed-loop systems where by-products from food processing are repurposed as inputs for other industries or agricultural activities. Additionally, reverse logistics plays a crucial role in recovering materials post-consumption, ensuring efficient use of resources, and reducing environmental impact.

These practices reduce environmental impact and create new opportunities for economic growth through sustainable business models.

Consumer engagement for a sustainable food future

Educating consumers about sustainable choices is crucial for fostering a food system adaptable to climate change. Initiatives to empower consumers to support environmentally responsible products are gaining momentum, driving long-term food security.

Exploring consumer trends

Posted on by Sarah Multi Macfor

Consumer behavior is evolving rapidly, driven by concerns about health, sustainability, and digitalization. Businesses looking to stand out must understand these changes and adapt their strategies to meet new demands.

Focus on health and well-being

Mintel’s research shows that health and well-being are growing priorities for consumers. For instance, 68% of UK and 74 % of Canadian consumers report eating healthily all or most of the time. This trend compels businesses to provide products and services that support a healthy lifestyle.

  • Natural and organic products are on the rise, reflecting consumers’ desire for healthier options.
  • Corporate wellness programs help promote a healthy work environment, attracting and retaining talent.

Environmental awareness and sustainable practices

Consumers are more aware of the environmental impact of their choices and demand sustainable practices from businesses. In a McKinsey survey, over 60 percent of US consumers said they’d pay more for products with sustainable packaging. Additionally, a NielsenIQ study found that 78 percent of US consumers value a sustainable lifestyle.

  • Recyclable and biodegradable packaging is increasingly valued.
  • Carbon reduction initiatives demonstrate a company’s commitment to sustainability.

Acceleration of digitalization

Rapid digitalization is transforming consumer behavior. According to the Centre for Economics and Business Research, UK consumers spend £22.8 billion annually shopping online while using public transport. Additionally, GlobalWebIndex reports that 54% of social media users use these platforms to research products.

  • Consumers increasingly rely on price comparisons, detailed research, and social media feedback before making purchases.
  • Companies are quickly adapting by leveraging consumer data to meet the growing demand for online shopping.
  • E-commerce is redefining convenience, allowing easy and quick access to products and services.
  • Technologies like AI and data analytics are personalizing consumer experiences, offering products and services aligned with their preferences.

Enhanced connectivity allows continuous engagement between consumers and brands, presenting new opportunities. However, it is crucial for businesses to effectively adapt to the constantly changing consumer needs.

Connection with local communities

Consumers value connection with their communities and seek businesses that foster these ties.

  • Partnerships with local businesses strengthen the community’s economy and create a sense of belonging.

Social responsibility projects demonstrate a company’s commitment to community well-being.

Unlocking global food trends

Posted on by Sarah Multi Macfor

Consumer awareness of health, sustainability, and environmental impact is driving changes in the food and beverage industry. The clean label trend, focusing on transparency and natural ingredients, reflects this shift.

There is a global preference for natural and minimally processed foods. However, economic factors like the cost of living often limit consumers’ willingness to pay premiums for these options, challenging brands in the natural food sector.

Source: Mintel

Preference for healthy and nutritious products

Consumers are increasingly aware of the link between diet and well-being, seeking products that meet their nutritional needs and promote a healthier lifestyle.

They favor foods and beverages with natural ingredients known for health benefits, like antioxidants, vitamins, and minerals. This shift reflects a societal emphasis on preventive health and holistic wellness, driving demand for nutritious food options.

At Citrosuco, our commitment is to offer a 100% healthy product with traceability and supply chain control. We are dedicated to ensuring quality and transparency throughout our entire process, promoting quality of life, and generating value for the entire ecosystem.

Product customization

Customization has become a defining trend in the food industry. Today, consumers expect products that cater directly to their individual needs and preferences. This trend reflects a desire for personalized food experiences that align closely with their dietary requirements, taste preferences, and lifestyle choices.

Focus on sustainability

Environmental concerns are increasingly shaping purchasing decisions. Consumers prefer brands that adopt sustainable practices throughout the entire production chain, from sourcing raw materials to delivering the final product. According to a study, this preference for green practices is a crucial factor in modern consumer behavior.

Understanding and adapting to these trends is essential for companies that aim to offer solutions that are attractive and also resonate with consumers’ environmental consciousness.

At Citrosuco, we are committed to sustainability in every step of our production process. From responsibly sourcing our raw materials to minimizing our environmental footprint, our focus is on creating 100% natural products that meet your nutritional needs and align with a sustainable future. 

Source: Harvard Business Review

Building trust through traceability and transparency

Posted on by Sarah Multi Macfor

In the evolving food and beverage industry, consumers are becoming more aware of where their food comes from and how it is produced. Environmental certifications and audits play a vital role in ensuring that products meet strict quality and sustainability standards.

As this awareness grows, so does the demand for clearer and more detailed information about the entire production process. Consumers are increasingly seeking transparency, from the origin of ingredients to the environmental impact of production.

Certifications as a guarantee of quality

Certifications such as ISO and organic labels are crucial for verifying that products adhere to safety and sustainability regulations. These certifications help build trust between companies and consumers, ensuring that food meets international standards.

Digital tools, such as advanced tracking systems, have made it easier to monitor every stage of production. This level of oversight ensures the integrity of products, providing greater security and reliability.

Consumer demand for transparency

With greater access to information, modern consumers are more informed and selective about their food choices. There is a rising demand for transparency, particularly regarding the sourcing of ingredients, farming methods, and environmental impact.

Technological innovations in traceability

Technologies like blockchain and IoT devices are playing an increasingly important role in modern traceability systems. These innovations provide real-time information at every step of the production process, ensuring that quality standards are upheld, and that any issues are quickly addressed.

At Citrosuco, we utilize some digital solutions to create a fully transparent and traceable supply chain, ensuring that our products meet the highest standards of quality, safety, and environmental responsibility.

For businesses, adopting tools that provide visibility throughout the supply chain is essential for gaining consumer trust and loyalty.

We develop our business based on integrity, nourishing diverse and influential throughout the value chain.

Click here and find out more.

The Market Impact of Health-Conscious Consumers

Posted on by Sarah Multi Macfor

Today, as we celebrate World Consumer Rights Day, it’s a momentous occasion to acknowledge how consumer rights and awareness have been pivotal in transforming the food and beverage industry, with a focus on the health and wellness trends in the orange juice market.

Let’s delve into some of them.

#1. Demand for Natural and Organic Options

Consumers are increasingly seeking products free from additives and preservatives. The organic juice market is expected to reach USD 60.2 Billion by 2030, according to MRFR. This demand is driving producers towards more natural and organic juice offerings, emphasizing the purity and authenticity of their products. This shift not only aligns with health-conscious trends but also reflects a broader societal move towards sustainability and environmental responsibility.

Source: Globe Newswire

#2. The Sugar Reduction Movement

With a growing awareness of the health risks associated with high sugar consumption, consumers are turning towards low-sugar or no-added-sugar juice options. This trend prompts orange juice manufacturers to innovate and reformulate their products, balancing taste with health benefits. The challenge lies in maintaining the natural sweetness and flavor profile of orange juice while reducing its sugar content.

#3 Prioritizing Environmental Responsibility

In response to growing consumer concern for the planet, as highlighted by Innova Trends Research, the industry needs to increase its focus on environmental stewardship. This shift involves adopting practices like regenerative agriculture, responsible farming, and emphasizing forest protection and reduced water usage. This trend is reshaping consumer choices and setting new industry standards for environmental responsibility.

Citrosuco’s Sustainable Journey

At Citrosuco, we believe that being environmentally responsible is crucial. That’s why our ESG commitments are an essential part of our operations. We have set ambitious targets for 2030, and one of them is to lead a sustainable value chain. We aim to achieve a 100% sustainable fruit supply. We’d like to invite you to watch the second episode of our web series, where you can learn more about our sustainable journey.

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