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Tag: NFC juice

Summer kicks off with a fresh opportunity for NFC juice

Posted on by CitroSuco

Summer in the Northern Hemisphere drives a natural increase in demand for fresh, authentic beverages. NFC orange juice fits this moment perfectly, offering quality, transparency, and superior hydration.

Research shows that juice hydrates better than water alone, thanks to its natural balance of water, nutrients, and electrolytes.

NFC juice: light, tasty and perfect for hot summer days

🍊 Seasonal preference for fresh, natural drinks

🌱 Clean label free from additives and preservatives

🧃 Pure juice, aligned with global health trends

IFU Juice Conference 2025

The recent event in São Paulo brought together global leaders to discuss market trends, innovation, and sustainability in the juice industry. Key topics included new technologies to enhance juice quality and advances in sustainable practices shaping the future of NFC juice.

Brazilian producers played a central role in conversations on production and export. Sessions addressed functional beverages, circular packaging, and by-product valorization. The agenda also featured visits to major industry players, fostering collaboration and knowledge exchange across the global citrus supply chain.

NFC juice represents how the industry meets today’s demands with transparency, quality, hydration, and sustainability at every step.

Fresh and Flavorful: Why NFC Juice is Gaining Popularity

Posted on by CitroSuco

The beverage industry is seeing a significant shift toward products like NFC juice, which are drawing more consumer interest every day.

Consumers are increasingly drawn to products that deliver natural flavor, nutritional value and transparency. NFC juice meets these expectations with minimal processing, preserving the original taste of the fruit.

Its freshness and authenticity make it a preferred choice for those seeking high-quality, trustworthy beverage options.

NFC Juice: growing demand for freshness and quality

NFC juice is gaining momentum thanks to its unmatched freshness and authentic flavor. As consumers look for more natural beverage options, NFC juice stands out by preserving the natural integrity of the fruit.

Free from added concentrates and artificial ingredients, it offers a pure, natural taste that resonates with health-conscious individuals seeking high-quality options.

Traceability adds value and builds trust

NFC juice producers are responding to consumer demand for transparency by implementing advanced traceability techniques. Using methods like HS-SPME-GC-MS, it is possible to identify the unique volatile profiles of oranges, linking the final product to its specific origin and farming method.

This scientific approach enhances product authenticity, reinforces consumer trust, and ensures consistent quality in a competitive and evolving market.
The growth of NFC juice highlights a broader market movement toward beverages that combine freshness, simplicity, and trust. It opens new opportunities for producers who are ready to meet evolving consumer expectations.

Beyond orange juice: innovations shaping the citrus industry

Posted on by CitroSuco

The citrus industry is evolving beyond traditional orange juice, embracing innovations that cater to the growing demand for healthier and functional beverages. The development of NFC juices and advanced technologies for juice clarification and stabilization are driving progress in the sector, offering new products that meet consumer needs for natural, fresh, and nutritious drinks.

As consumer preferences shift toward healthier options, citrus producers are leveraging these innovations to provide high-quality, functional beverages that align with current health and wellness trends.

NFC juices: a key ally in meeting the demand for innovation and freshness

Non-concentrated juices are gaining popularity as consumers seek fresher, more natural beverages with minimal processing. These juices are made by directly extracting the juice from fresh citrus fruits, preserving their natural flavor and nutrients.

Unlike concentrate juices, NFC juices offer a more authentic taste and retain higher levels of vitamins, antioxidants, and essential nutrients.

Citrus fruits in the era of health and wellness

Citrus fruits are naturally rich in essential nutrients like vitamin C, antioxidants, and dietary fiber, making them the perfect base for functional beverages.

Consumers are increasingly turning to beverages that provide more than just hydration – they want drinks that offer functional benefits, such as immunity support, gut health, and energy-boosting properties. Citrus-based drinks are well-positioned to meet these needs, offering natural, nutrient-dense alternatives to sugary, artificially flavored beverages.

A recent report* highlights that the functional beverage market is expected to reach USD 213.74 billion in 2024 and grow at a CAGR of 7.49%, with the market reaching USD 306.76 billion by 2029​. This growth reflects the increasing demand for beverages that support both health and sustainability.

*Source: Mordor Intelligence

Advertisements for functional beverages, including energy drinks, sports drinks, and fortified options, emphasize benefits like mental clarity, physical refreshment, and enhanced performance, effectively capturing consumer interest.

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