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Advancing the juice industry with sustainability and innovation

Sustainability and innovation are shaping a new era for the juice industry. In the face of climate-related challenges, producers are adopting advanced agricultural practices to maintain quality and ensure a resilient supply chain.

The commitment to responsible production and the use of technology are strengthening the sector’s ability to meet evolving market expectations.

Building a resilient future

Sustainable farming practices are becoming increasingly essential to maintain crop quality amid growing environmental pressures. At the same time, technological innovation is helping producers optimize crop management and predict market trends more effectively

Transparency and traceability are also becoming top priorities, ensuring that production processes align with global standards

Sustainability as a driving force

🌍 The sector is investing in practices that reduce environmental impact and promote long-term resilience.

💡 Innovations in farming techniques are enhancing the quality and consistency of juice production, even under challenging conditions.

📈 Market predictability, driven by data and technology, is emerging as a key differentiator for producers.

As the industry navigates a complex future, sustainability and innovation remain essential pillars for success. Responsible practices and cutting-edge technologies are addressing today’s challenges and also paving the way for a stronger, more resilient juice market.

Promoting a sustainable future for the orange crop

The 2024/2025 orange crop presents significant challenges due to climatic factors and diseases but also opens doors for innovation and growth. To face this reality, the industry needs to focus on sustainable practices and research, always seeking a more promising future.

Overcoming Crop Challenges

Based on the report published last month by Fundecitrus, this season’s production is estimated at 232.38 million boxes, marking one of the lowest productions in decades

Although this scenario presents obstacles, implementing advanced research and sustainable practices is essential to facing these challenging times.

Innovation for a Sustainable Future

Precision agriculture technologies and the development of disease-resistant orange varieties are innovations that help tackle current challenges and promote more productive and sustainable agriculture. Citrosuco’s commitment to its management practices and biological controls has been essential in sustaining production and ensuring the company’s sustainable growth.

To enhance climate resilience, we also concentrate our efforts on practices that increase biodiversity, such as planting native trees, contributing significantly to carbon capture, and benefiting both the environment and agricultural productivity.

As a result of years of research, projects, and investments, proficient management of citrus farming can substantially increase carbon stock in orchards, helping to mitigate climate change and promoting a positive cycle for farmers and the planet. 

This underscores the essential role of citrus farming in sustainable management and fostering a healthier environment.

Maintaining the Global Market

Despite fluctuations in production, Citrosuco remains committed to supporting the global orange juice market. Efforts are focused on improving efficiency, mitigating the impact on exports, and ensuring a steady supply to consumers around the world.

Explore detailed insights in the full Fundecitrus report. Access it now to learn more.

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