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Tag: traceability

What’s your food chain really made of?

Posted on by CitroSuco

Decarbonization and traceability are improving the food supply chain. In a context of growing demand for transparency and climate responsibility, initiatives like carbon footprint tracking and credit generation are becoming key market differentiators.

Commitment to low-carbon production is a key factor in responsible sourcing and long-term competitiveness across the food industry.

Tracking impact, building trust

Initiatives such as emissions mapping and reduction programs help monitor carbon footprints throughout the production chain from field to port. By quantifying and certifying carbon reductions, these programs contribute to global climate goals and generate value through carbon credits.

This transparency offers customers and consumers clearer insight into the environmental impact of each product.

Decarbonization as a strategic advantage

The food and beverage sector faces growing demands for climate responsibility, and low-carbon practices are critical for competitiveness.

Citrosuco’s PSA Carbon Agro program embodies our strategic commitment to sustainable development. Through this initiative, we optimize agricultural practices to reduce emissions and generate certified carbon credits, creating both environmental and economic value.

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Decarbonization and traceability are strategic tools for building a future-ready food system. At Citrosuco, these pillars support innovation, transparency, and lasting competitiveness.

Trust through transparency: traceability in orange farming

Posted on by CitroSuco

Traceability is transforming orange farming, offering greater transparency and trust throughout the supply chain. By utilizing technologies such as blockchain, producers can track the journey of orange juice from the grove to the consumer, meeting global regulations and market expectations.

This practice also supports compliance with standards which sets requirements for identifying and controlling risks at all stages of juice production.

However, it’s important to remember that orange juice is a natural product. While traceability enhances control and sustainability, it works alongside the unpredictable factors of agriculture —soil, climate, and seasonality — that influence the final product’s quality.

Traceability: a cornerstone for sustainable and transparent citrus farming

Traceability systems enable producers to document each step in the production process, from cultivation to delivery. Technologies like blockchain secure this data, ensuring it remains transparent and tamper-proof.

For consumers, this transparency offers insight into the product’s journey and the practices behind it. For producers, it supports compliance with global standards and enhances credibility in the marketplace.

Quality supported by traceability, connected to nature

Although traceability strengthens quality control, it does not eliminate the unpredictability inherent in farming. Factors like weather conditions and soil characteristics shape each harvest, making orange juice a dynamic and unique product of nature.

Technologies are essential allies in maintaining consistency, but they do not guarantee absolute quality. Instead, they reinforce sustainable practices and provide consumers with a deeper connection to the natural origins of their beverages.

Building trust through transparency

Today’s consumers are seeking trust and authenticity. Traceability systems, such as QR codes on packaging, allow them to access detailed information about the product’s origin and journey.

This transparency highlights the commitment of citrus producers to sustainability, quality practices, and the integrity of a product that is as much shaped by nature as by innovation. In fact, 74% of consumers indicated they are more likely to purchase from a company that is transparent about its sustainability practices.

Traceability is a testament to transparency and responsibility in orange farming. It bridges the gap between nature and technology, offering consumers confidence in the story behind every sip of orange juice.

Building trust through traceability and transparency

Posted on by CitroSuco

In the evolving food and beverage industry, consumers are becoming more aware of where their food comes from and how it is produced. Environmental certifications and audits play a vital role in ensuring that products meet strict quality and sustainability standards.

As this awareness grows, so does the demand for clearer and more detailed information about the entire production process. Consumers are increasingly seeking transparency, from the origin of ingredients to the environmental impact of production.

Certifications as a guarantee of quality

Certifications such as ISO and organic labels are crucial for verifying that products adhere to safety and sustainability regulations. These certifications help build trust between companies and consumers, ensuring that food meets international standards.

Digital tools, such as advanced tracking systems, have made it easier to monitor every stage of production. This level of oversight ensures the integrity of products, providing greater security and reliability.

Consumer demand for transparency

With greater access to information, modern consumers are more informed and selective about their food choices. There is a rising demand for transparency, particularly regarding the sourcing of ingredients, farming methods, and environmental impact.

Technological innovations in traceability

Technologies like blockchain and IoT devices are playing an increasingly important role in modern traceability systems. These innovations provide real-time information at every step of the production process, ensuring that quality standards are upheld, and that any issues are quickly addressed.

At Citrosuco, we utilize some digital solutions to create a fully transparent and traceable supply chain, ensuring that our products meet the highest standards of quality, safety, and environmental responsibility.

For businesses, adopting tools that provide visibility throughout the supply chain is essential for gaining consumer trust and loyalty.

We develop our business based on integrity, nourishing diverse and influential throughout the value chain.

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