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The Market Impact of Health-Conscious Consumers

Today, as we celebrate World Consumer Rights Day, it’s a momentous occasion to acknowledge how consumer rights and awareness have been pivotal in transforming the food and beverage industry, with a focus on the health and wellness trends in the orange juice market.

Let’s delve into some of them.

#1. Demand for Natural and Organic Options

Consumers are increasingly seeking products free from additives and preservatives. The organic juice market is expected to reach USD 60.2 Billion by 2030, according to MRFR. This demand is driving producers towards more natural and organic juice offerings, emphasizing the purity and authenticity of their products. This shift not only aligns with health-conscious trends but also reflects a broader societal move towards sustainability and environmental responsibility.

Source: Globe Newswire

#2. The Sugar Reduction Movement

With a growing awareness of the health risks associated with high sugar consumption, consumers are turning towards low-sugar or no-added-sugar juice options. This trend prompts orange juice manufacturers to innovate and reformulate their products, balancing taste with health benefits. The challenge lies in maintaining the natural sweetness and flavor profile of orange juice while reducing its sugar content.

#3 Prioritizing Environmental Responsibility

In response to growing consumer concern for the planet, as highlighted by Innova Trends Research, the industry needs to increase its focus on environmental stewardship. This shift involves adopting practices like regenerative agriculture, responsible farming, and emphasizing forest protection and reduced water usage. This trend is reshaping consumer choices and setting new industry standards for environmental responsibility.

Citrosuco’s Sustainable Journey

At Citrosuco, we believe that being environmentally responsible is crucial. That’s why our ESG commitments are an essential part of our operations. We have set ambitious targets for 2030, and one of them is to lead a sustainable value chain. We aim to achieve a 100% sustainable fruit supply. We’d like to invite you to watch the second episode of our web series, where you can learn more about our sustainable journey.

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How can food boost immunity?

Your diet and lifestyle can have a big impact on how well your immune function responds to challenges. Key nutrients include vitamins A, C and D, as well as zinc, iron and folate. You can get two of these – vitamin C and folate – in a daily glass of orange juice! Remember that 100% fruit juice never contains added sugars.

As your gut provides a first line of defense against viruses and other pathogens, it’s important to eat lots of fiber-rich foods which feed your healthy gut bacteria. Learn more at: 5 tips for immunity support

Healthiness is a prime consumption drive for juice

Tetra Pak consumer survey asked thousands of current and lapsed users in seven markets around the world what they think of 100% juice, where and how they drink it (or why they’ve lapsed), and what they most want from new products. Much the same factors are cited as prime consumption drivers, but with slight differences: healthiness comes top (49%), followed by tastiness (43%) and naturalness (32%). Again, refreshment is a strong factor in the UK (42%), while richness in fiber is particularly appealing in China (32%). Learn more: Tetra Pak Juice Index report, facts, figures and trends

Orange juice while breastfeeding

With the arrival of the baby, the mother’s routine changes completely, from interrupted nights of sleep to feeding during breastfeeding, which may need some care due to the child’s health. According to a study published in Revista Paulista de Pediatria, among the main reasons that lead mothers not to consume some foods during breastfeeding, according to the mother’s own reports and beliefs, are possible colic and gas production in babies and even diaper rash.

However, another study by Dankook University College of Medicine, in Seoul, Korea, reiterates that mothers who restrict at least one type of food during this period usually have no scientific justification for it and that, therefore, they need to be educated about practices by a nutritionist. Learn more at: Alimentação na amamentação: o que comer e o que evitar?

Fun orange juice recipes for kids

We know that orange juice is an important source of vitamin C, which strengthens the functioning of the immune system, improving the body’s defenses, which is why orange slush is a perfect recipe tip to make for and with children. Learn more: Receita de Raspadinha de Laranja

Is orange juice good for high blood pressure?

New research published in the European Journal of Nutrition finds that 100% orange juice reduces systolic blood pressure in adults with pre- or stage-1 hypertension.

More than 1.3 billion people worldwide suffer from hypertension, a leading factor in heart disease and mortality. A growing body of scientific research shows that 100% orange juice, and its vitamins and minerals, may play a beneficial role in helping to lower blood pressure and other risk factors for heart disease. Learn more: Heart Health Study Shows that 100% Orange Juice & Hesperidin May Help Lower Blood Pressure

Is orange juice good for anemia?

Iron plays a vital role in energy production within our bodies. Iron helps transport oxygen from the lungs throughout the rest of the body. Iron is also a part of many enzymes in the body including those that provide antioxidant protection.

Ensure optimal iron intake by eating foods that are high in iron, such as animal proteins, lentils, potatoes, and green leafy vegetables. The iron from plant-based foods is not as well absorbed in the body as iron from animal proteins. When consuming iron-rich plants, it is beneficial to also consume foods with vitamin C or citric acid, such as 100% orange juice, which may help increase absorption of iron into your body. Learn more at: Increase Iron Absorption with 100% Orange Juice | Florida Orange Juice | Florida Orange Juice

Drinking a daily glass of 100% orange juice is part of keeping a healthy, balanced diet – it contributes to the recommended five portions of fruit & vegetable intake per day

Gulfood 2021 was amazing! Find out more about our participation at the event

Gulfood 2021 just wrapped up and we couldn’t be more satisfied with the last three days!

Thanks to our partner FSL, we were able to showcase our company and talk about the major innovations in the sustainable development of agribusiness. We were also thrilled seeing that even during COVID times, the business in the Middle East and African region is reopening and gaining traction again.

Last but not least, we would like to say thank you to everyone that showed up at Citrosuco’s stand, as well as those who couldn’t attend, we appreciate your enthusiasm and support.

We look forward to seeing you again at the next Gulfood!

SJC surpasses 2020 target of 30% sustainable juice volumes

The joint efforts of the companies united in the Sustainable Juice Covenant (SJC) are bearing fruit: the latest progress report for the SJC 2030 program indicates that the juice volume sustainably sourced by the SJC members has reached 33% in 2020. 

The growth in sustainable volume means not only that the SJC has more than achieved its target for 2020, but also indicates that the members are right on track to deliver on their commitment of 100% sustainable juice by 2030.

Read more: https://www.idhsustainabletrade.com/news/sjc-surpasses-2020-target-of-30-sustainable-juice-volumes/?mc_cid=482f42c201&mc_eid=d80d6d1a92