Empowering agriculture

Citrosuco is a key player in agriculture, offering transformative solutions that promote collaboration and innovation. Citrosuco’s efforts to invest in cutting-edge technology to enhance its production processes, increase efficiency, and reduce environmental impact are evident. Initiatives such as implementing digital solutions, researching and developing new technologies, as well as strategic partnerships, underscore the company’s commitment to driving innovation throughout the value chain.

Digital agriculture: a path to sustainability

We understand that digital agriculture is the key to making our operations more efficient. Through innovative connectivity solutions, we equip ourselves with the necessary tools and knowledge to deal with the future and challenges with confidence. Leveraging connectivity to create a more sustainable tomorrow, we include:
  • Implementation of a digital monitoring system to optimize citrus farming practices.
  • Collaboration with tech companies to create precision agriculture tools for improved crop management.
  • Introduction of IoT devices to monitor water usage and enhance irrigation efficiency.
  • Adoption of blockchain technology to increase traceability and transparency in the supply chain.
Together, let’s pave the way for a more sustainable agricultural future.

Citrosuco’s purpose: building connections with Agro Connections

Our Agro Connection embodies Citrosuco’s overarching purpose: to catalyze positive change in the agricultural sector aligned with ESG principles. Through engaging content and insightful discussions, we aim to foster connectivity, collaboration, and knowledge sharing among farmers, industry stakeholders, and technology partners, with a focus on sustainable environmental practices, social responsibility, and transparent governance.
  • 100% of our farms with SAI Platform gold certification, since 2016
  • More than 60% renewable energy in our matrix
  • More than 500,000 tons of CO2 captured in our orchards per year

Solutions for Agro Connections: cultivating collaborative excellence

Citrosuco goes beyond conventional boundaries, offering a suite of solutions designed to enhance collaboration and innovation within the agricultural ecosystem. With products that monitor orchards and assist in managing resources such as water and nutrients, and our comprehensive range of Crop Solutions, we empower not only ourselves, but also suppliers, distributors, and the entire ecosystem with tools to optimize yields, promote sustainability, and foster community collaboration.

The strengthness of our supply chain

We are excited to shine a spotlight on the unparalleled strength of Citrosuco’s supply chain. provide you with an insightful overview of our logistics prowess, we would like to invite you to save the date for our webinar on Global Logistics.


April, 25th – Thursday 9AM (BRT) | 2PM (CEST) 8AM (US EDT) | 8PM (CST) | 9PM (JST) Citrosuco Connects – Global Logistic Talks “Citrosuco Connects – Global Logistic Talks” will focus on the impact of technology on global logistics, trends in energy transition in shipping, and the role of distribution planning in enhancing efficiency. Click here!

The scale of Citrosuco’s logistics chain

Citrosuco is renowned for its cutting-edge logistics network, seamlessly linking our orchards to customers worldwide. Equipped with our fleet of ships and strategically positioned facilities, we guarantee swift and efficient delivery. From harvest to packaging, our logistics chain oversees every aspect, ensuring top-notch quality, safety, and reliability. This holistic approach sets the bar high for industry standards.

The power of vertical integration

At Citrosuco, vertical integration is the cornerstone of our logistics proficiency. We seamlessly coordinate our own ships, processing, and distribution centers. As markets evolve, we pivot quickly, ensuring each step from sourcing to delivery maintains top quality and reliability. This dedication to integration propels us ahead in the industry. As businesses pursue growth and differentiation, our ingredients serve as catalysts for innovation and progress. Embracing these solutions opens doors to new opportunities, fosters sustainable development, and shapes the future of industries.

Embodying our commitment to meaningful relationships

Welcome to our special series dedicated to showcasing Citrosuco’s unwavering commitment to Nurturing Partnerships. Throughout these next weeks, we invite you to join us on a journey that highlights our dedication to fostering meaningful connections, driving positive change, and building futures that thrive on collaboration and mutual respect.

Embodying our company values

At Citrosuco, nurturing partnerships is ingrained in our company’s DNA. We believe in the power of collaboration, empathy, and shared purpose to create lasting value for our partners, customers, and communities. Our commitment to nurturing partnerships extends beyond transactions; it’s about building relationships built on trust, integrity, and mutual growth.

Manifesto: unveiling Citrosuco’s purpose

In the heart of our company lies a deep-rooted purpose: to nourish life, living legacies. Our manifesto reflects our unwavering dedication to this purpose, guiding every decision we make and every action we take. Through our relentless pursuit of excellence and innovation, we strive to create a brighter, more prosperous future for all. As we embark on this special series, we invite you to join us in celebrating the power of partnerships and the transformative impact they can have on our world. Together, let’s nurture connections, foster growth, and build a future where collaboration reigns supreme.

Unveiling the Truth: Fresh vs. Store-Bought Orange Juice

The debate between the benefits of freshly squeezed orange juice versus store-bought has been a topic of discussion for years among health-conscious consumers. As a professional in the Food & Beverage industry, understanding the nutritional value and consumer preferences regarding products like orange juice is crucial.

Study Insights on Orange Juice

A recent study published in the “International Journal of Food Sciences and Nutrition” compared freshly squeezed orange juice with store-bought orange juice from Spain, Germany, France, and the United Kingdom. The comprehensive analysis provides valuable insights into the key differences between these two types of juice.

Contrary to popular belief, this research found that both types of orange juice contain similar levels of polyphenols.

Polyphenols are natural compounds found in plants and fruits. They have antioxidant properties that neutralize free radicals and are associated with health benefits such as reducing inflammation and supporting heart health.

Freshly squeezed juice degrades quickly, resulting in a loss of its vitamin C levels. The squeezed one can reach the same nutritional value as store-bought orange juice within a week.

According to the European recommendations for daily vitamin C intake, men should consume 90 mg and women 80 mg. The store-bought orange juice meets 94% of this nutritional value!

This study found that the nutritional value of orange juice remains consistent, whether it’s freshly squeezed at home or purchased from a supermarket. Consumers can rely on packaged juice as a convenient solution that saves time and caters to their health and wellness requirements.

Nutritional and Sustainable products by Citrosuco

This study sheds more light on the existing concerns of people worldwide related to health. It is essential to clarify some common misconceptions about packaged orange juices.

At Citrosuco, we value innovation and sustainability while remaining committed to people’s health. We use every part of the orange to ensure that our products are 100% natural and packed with essential nutrients. Our approach is a reflection of our dedication to environmental responsibility and providing quality products to our customers.

ESG and Sustainability with the Consumer Decision-Making Process

In today’s marketplace, ESG factors are increasingly influencing consumer decision-making. Understanding the intricate relationship between ESG initiatives, sustainability practices, and consumer preferences is paramount for businesses aiming to thrive in this evolving landscape.

ESG Integration in Consumer Choices

Recent trend has highlighted a significant shift in consumer behavior, with an emphasis on supporting businesses that prioritize ESG principles. A recent report produced by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania indicate that a growing number of consumers are aligning their purchasing decisions with companies that demonstrate environmental stewardship, social responsibility, and ethical governance practices.

Moreover, sustainability has emerged as a key driver of consumer loyalty and brand perception. Companies that embrace sustainable practices not only appeal to eco-conscious consumers but also foster long-term relationships built on trust and transparency.

Sustainable Practices and Brand Equity

  • Integration of sustainability initiatives boosts brand equity and competitiveness.
  • Mitigation of risks, cost reduction, and fostering innovation are key benefits.

ESG Initiatives and Brand Authenticity

  • Proactive engagement in ESG initiatives safeguards the environment and supports local communities.
  • Reinforces brand authenticity and credibility.

Consumer Demands and Transparency

  • Consumers scrutinize sustainability efforts.
  • Demand transparency and accountability throughout the supply chain.

Citrosuco: Sustainable Citrus Solutions

At Citrosuco, sustainability is our core commitment. We lead the industry with eco-friendly farming practices, community-focused initiatives, and ethical governance standards. From minimizing our environmental impact to empowering local communities, we’re dedicated to shaping a better, greener future.

Explore how Citrosuco is redefining citrus production with sustainability at its heart.

As consumer awareness continues to evolve, businesses must prioritize ESG integration and sustainability to remain relevant and resilient in the marketplace. By aligning with consumer values and demonstrating a commitment to responsible business practices, companies can foster positive societal impact while driving business success.

The Market Impact of Health-Conscious Consumers

Today, as we celebrate World Consumer Rights Day, it’s a momentous occasion to acknowledge how consumer rights and awareness have been pivotal in transforming the food and beverage industry, with a focus on the health and wellness trends in the orange juice market.

Let’s delve into some of them.

#1. Demand for Natural and Organic Options

Consumers are increasingly seeking products free from additives and preservatives. The organic juice market is expected to reach USD 60.2 Billion by 2030, according to MRFR. This demand is driving producers towards more natural and organic juice offerings, emphasizing the purity and authenticity of their products. This shift not only aligns with health-conscious trends but also reflects a broader societal move towards sustainability and environmental responsibility.

Source: Globe Newswire

#2. The Sugar Reduction Movement

With a growing awareness of the health risks associated with high sugar consumption, consumers are turning towards low-sugar or no-added-sugar juice options. This trend prompts orange juice manufacturers to innovate and reformulate their products, balancing taste with health benefits. The challenge lies in maintaining the natural sweetness and flavor profile of orange juice while reducing its sugar content.

#3 Prioritizing Environmental Responsibility

In response to growing consumer concern for the planet, as highlighted by Innova Trends Research, the industry needs to increase its focus on environmental stewardship. This shift involves adopting practices like regenerative agriculture, responsible farming, and emphasizing forest protection and reduced water usage. This trend is reshaping consumer choices and setting new industry standards for environmental responsibility.

Citrosuco’s Sustainable Journey

At Citrosuco, we believe that being environmentally responsible is crucial. That’s why our ESG commitments are an essential part of our operations. We have set ambitious targets for 2030, and one of them is to lead a sustainable value chain. We aim to achieve a 100% sustainable fruit supply. We’d like to invite you to watch the second episode of our web series, where you can learn more about our sustainable journey.